echt clothing hq
echt’s williamstown headquarters brings the clothing brand’s identity into the spaces where collections are developed, presented and photographed. the brief called for a light, open workplace with an industrial edge, balancing client meetings and merchandise display with the daily requirements of strategy, marketing and content creation.
concrete floors, timber panelling and custom-patterned steel screens establish the material palette. at the entrance, campaign photography, sculptural seating and a faceted mirror create an expressive setting for client conversations. microcement-coated seating and stepped display plinths provide further opportunities for presentation and photography, while the brand’s pastel colours introduce a softer counterpoint throughout.
behind these shared spaces, each area supports a distinct part of the creative process. geometric whiteboards serve the strategy and marketing team, blue powder-coated steel screening defines the boardroom, and stone-clad preparation stations with arched mirrors accommodate social-media shoots. bespoke timber seating shapes the staff breakout area, while product displays, integrated storage and clothing rails support inventory and unreleased prototypes. the result is a cohesive headquarters designed around both the brand and the people working within it.
campaign photography forms a graphic backdrop to the client meeting area, with sculptural seating, a low stone table and custom-patterned steel screening.
a faceted mirror and stepped merchandise plinths create a flexible presentation and photography setting, framed by timber panelling and sheer curtains.
angular timber seating defines the staff breakout area, paired with pastel stools and patterned steel screens that filter light through the space.
geometric whiteboards provide a working surface for strategy and marketing, set against timber panelling and the brand’s campaign imagery.
blue powder-coated steel screening brings the brand palette into the boardroom, alongside a long meeting table and expansive city views.
veined stone preparation stations, arched mirrors and globe lighting support styling before social-media photography.
a patterned steel product display sits above dark joinery beside the staircase, connecting merchandising with the shared workplace.
veined stone, vertical white tiles and an illuminated oval mirror carry the material palette into the bathroom.
pastel cabinetry follows the underside of the industrial staircase, integrating storage alongside a metal bench and wall-mounted product displays.
polished clothing rails organise inventory and unreleased prototypes, with pastel floor and wall bands defining the open display area.
brand typography and pastel colour blocking frame the clothing rails beneath exposed black beams and linear lighting.